Strategies for Digital Marketing
Digital Marketing Trends for 2018 New Perspective in Advanced Technology depends on a structured plan for your business using digital marketing strategies. There are 30 million businesses in the United States in 2018 as small companies create 1.5 million jobs annually accounting for 60 percent of new jobs in the US. Companies adjusted their work environment using revolutionary technologies as a virtual workplace typically not located in any one physical space. Without regard to geographical boundaries, people can access a private network technologically connected on the internet to complete work related tasks online.
Digital marketing is the process of promoting products and services through the use of digital technologies including the internet and other digital devices. Using the internet has led business owners into new territory providing consumers detailed information about their brand using several methods of marketing.
Revenue in the digital market amounts to 38, 056 million in the United States as of 2018. Studies indicate through a global comparison show most of the revenue comes from the US including the digital markets largest segment in the video game industry with a market volume of 12,606 million in the year 2018.
There are many opportunities for business owners to utilize the digital marketing platform to build a brand. Building a website or having a website built by a professional programmer can help establish a business in a specific niche. Providing informative content on your blog or website to consumers who are searching for information online will develop relationships with readers.
Content Marketing Techniques
Content marketing is a fantastic way to communicate with readers online through several means of digital marketing methods through writing, publishing and distributing content on a regular basis. For example, a person who publishes a lengthy post of 1600 words or more including digital images, graphs, perhaps a video explaining your topic on a regular basis will develop a following.
Research shows that content marketing is a great way to promote information while building brand awareness about products and services. Posting your latest article to all social media platforms can distribute your content through shares on Facebook, Twitter, Pinterest, Google+, Instagram and more.
Social Media Digital Marketing
Social media marketing is the use of websites and social media platforms to effectively promote services and products. Although social media has become more popular for digital marketing in recent years researchers and practitioners follow analytical data for analyzing current trends.
Strategic use of social media marketing has exploded into new territory for journalists and bloggers who want there content to go viral know the importance of social shares.
Facebook the digital marking leader now has the first social media network to reach 1 billion registered accounts and currently has 2.2 monthly users. Facebook is an online networking service and social media company Headquartered Menlo Park, CA in the United States. Founded by Mark Zuckerberg in 2004 along with Harvard college students and roommates Chris Hughes.
Facebook is clearly the top social media platform for personal and business use. Digital marketing professionals agree using Facebook and other social platforms allow users to communicate with a targeted group who may be interested in your products.
Instagram ranked in at seventh place for their photo sharing an app with 800 million active accounts in various topics for personal and business use. Social media network Tumblr has an estimated 794 million active blog users on their website.
Twitter is a social media networking, a microblogging platform that allows users to post or read information of interest. As of 2017, the microblogger service Twitter has averaged 330 million monthly active users.
Tips-Digital Marketing Trends
- Social Media Marketing
- Live Video Marketing on YouTube
- Chat Services for good customer service
- Reviews – Good reviews on your website. blog or social media are a reflection of your business
- Build a brand around your products and services using all online digital marketing trends
- Post once per week on YouTube and blog to boost consumer engagement
YouTube Live Stream Video
Youtube video sharing platform founded on February 14, 2005, is headquartered in San Bruno, California serves worldwide connections to all countries that are allowed to have full access. Google purchased the company in November 2006 for 1.65 billion dollars and now Youtube operates as one of Google’s subsidiaries.
Every minute more than one hundred hours of video is uploaded to this amazing service. Youtube earns advertising revenue from Google AdSense a program that targets ads according to the individual audience and site content.
The first video was uploaded on April 23, 2005, featuring Co-founder Jawed Krim at the San Diego Zoo. The site allows users to upload videos as well as view, rate, comment and share favorite picks from all over the world. According to data published by a market research company, SamCore YouTube was receiving 8 million views per day in December 2005 then grew to an astounding 100 million views per day.
Youtube is America’s number one live stream video sharing service that allows users to upload videos about specific niche markets. Business owners have the opportunity to create dynamic videos about products and services the public can relate to. Building a brand while engaging with others online with available content including video clips, tutorials, documentary films, and music videos can propel your business to the next level.
As of February 17, 2017, there are over 400 hours of video content uploaded to YouTube each minute. Statistics indicate individuals watch 1 billion hours of videos on Youtube each day. According to Alexa Internet traffic service, Youtube is ranked as the second most popular website in the world. Publishing one new video on Youtube per week focussing on one specific topic of interest will accelerate your business growth.
Chat Service Excellerate Customer Service
Online chat services are now available for businesses or websites who want to add a communication service through text or real-time transmission from sender to receiver. Companies from 50 countries are now using live chat services however 80% of them are located in the United States. Chat services include personal customization of a live chat beginning between 1 to 5 minutes. Dominate digital marketing strategies in 2018 using all online resources.
Customers have the opportunity to speak with a trained professional who can answer questions or provide technical assistance regarding an issue. Some live chat operators are able to handle 7 active chats sessions at once providing valuable services to the consumer. Find the best chat service that can scale for your business needs.
Zendesk software is fully designed for large corporations to medium size business. Allow customers to reach customer service directly providing sale information about products. Talking to your customers in real time is the best way to build a brand while engaging with your customers.
LiveChat premium help desk software for business turns ordinary customer service into top-notch professionals. Consumers enjoy instant engagement with good customer service team who can provide answers to questions without having to wait or call the business. Join over 23,00 companies and over 150 countries to try LiveChat for your business with intelligent self-service messaging routing. Use digital marketing chat software for your business integrating the latest trends in customer service.
Chat Software List
- Front
- SalesForce
- FreshChat
- Zoho SalesIQ
- Slack
- Freshchat
- Ujet
- Olark
Zoho Desk is a web-based customer service application that helps your company build better relationships through good customer service. This program is completely customizable and convenient to use with affordable plans. With Zoho, Desk agents become more equipped to handle large-scale productivity.
Reviews Reach New Heights
Social media has exploded giving new insights into products and services through online digital marketing. A review is an evaluation of a service or publication or company, movie or musical compassion, published book, products or appliances. Living in the digital age consumers have the ability to comment on your business. Good reviews are an excellent way to build a brand about performance and reliability.
Get more reviews by requesting a call to action from consumers or active users on social media. If you are a blog owner writing a post at least once per week including detailed information about your niche should yield good results. Each time you post a video on YouTube, social media or blog ask for a comment or review from customers. Individuals enjoy leaving comments about services they enjoy helping your business grow with digital marketing strategies.
For those who regularly shop online, it is no surprise that 61% of shopper read product reviews before committing to a purchase. Reviews can have a huge impact on your business. One way to get more reviews is to launch a new product give away to 25 new customers in turn for their review. This is an excellent strategy for digital marketing trends in 2018 helping the new and existing business grow.
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Cheers!
Patricia Lynn
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Author of Business Today Pro. Providing the latest news and update information on business, online marketing, tech, how to make money online, how to make money with advertising, websites, blogging, affiliate marketing and much more…
